Sell Out Saturday
Here’s a new idea. Occasionally I get press releases. Rarely do these things make it onto the FLB. It’s not that I don’t want to support the initiatives of businesses that I share some kind of affinity towards. It’s just that I typically just do one post a day of original content, and for the most part, there is no natural link in what I want to write about and what these businesses want to promote.
But wait, I don’t post on Saturdays. And you might be interested in learning about some of this stuff. So maybe I accumulate a bunch of it over the course of the week (or a few weeks in the case of this first installment) and set it to auto-post on Saturday morning. Because I’m lazy, it will consist of the press releases verbatim.
Honestly I can’t tell if this is a great idea or a horrible one. We’ll just see how it goes, and I’ll look carefully at your comments. Today, I bring you news from Chipotle and Dinosaur Bar-B-Que.
The Dinosaur Bar-B-Que One
We have rolled out:
- Call-Ahead seating
- Reservations for Large parties of 6 or more
- Lunch delivery for Troy and Green Island ( 20.00 minimum)
The Chipotle One
How about Chipotle’s annual BOORITO? Here is how it works: Dress in a costume inspired by the family farm, come to any Chipotle restaurant between 6:00 PM and closing on October 31, Halloween, and Chipotle will give you a burrito, order of tacos, salad or bowl for $2, with proceeds (up to $1 million) benefitting the Chipotle Cultivate Foundation and Farm Aid.
There’s an online costume contest, too. To participate, customers dressed in a costume inspired by the family farm — a humanely raised animal (i.e. happy pigs, chickens or cows , a family farmer, a locally grown veggie — must each take a photo of themselves visiting a Chipotle restaurant on Halloween, and upload it online at Chipotle.com/Boorito or text “COSTUME” to 888222. One grand prize winner will receive $2,500, and five runners up will receive $1,000 each. Twenty honorable mention winners will receive a burrito party for 10 guests.
In addition, Chipotle produced a short called “Abandoned” to promote Boorito 2011. It is posted to the Cultivate Foundation website (www.cultivatefoundation.org). This haunting film encourages people to “Show Family Farmers Some Love This Halloween” by participating in Boorito, and features an acoustic cover of “Mama, Don’t Let Your Babies Grow Up to Be Cowboys.” The song, made famous by Willie Nelson and Waylon Jennings in 1978, is sung in “Abandoned” by Karen O, lead singer for the Yeah Yeah Yeahs.