Humor can be powerful stuff. It breaks through people’s barriers in a way that reasoned, rational and earnest argument cannot.
Dammit. Maybe I should be more funny.
Last week, HuffPo Food ran a piece about a new ad campaign from Applegate Organic & Natural Meat. The spot that they featured included a body-builder dressed in a cow suit. The objective of the spot was to call attention to growth hormones in the beef used for hot dogs.
Applegate is a large national producer of Happy Meat. I’m thrilled to be seeing more products from them around the Capital Region. Price Chopper has some and ShopRite has an extensive selection of their line.
I break from my high ideals about meat all the time. And I don’t eat a lot of hot dogs. When I do, they are generally eaten out at one of the classic institutions around the Capital Region. But these ads are a good reminder that should I decide to buy hot dogs at a grocery store to cook up at home, Applegate’s are probably the best ones for someone like me.
As it turns out, the spot that HuffPo picked to feature may have been the most visually arresting of the bunch. But there are two other commercials from the campaign that actually make me laugh every time I see them.
Now I know how hard it is to get people to click on something. So I’m taking the rare and drastic measure of actually embedding these videos into my blog. And nobody is paying me to do it. The spots are just too damn funny. Well, two of them are anyhow.
Here is the growth hormone one for comparison.
The sniveling sickly cow who pops antibiotics? Love it.
Are you on drugs?
Those last two just crack me up.
Precious few people have seen these judging by the YouTube count. So please pass these videos along to anyone you know who might use a laugh. Because this isn’t just fun and games. Larger companies like Applegate are doing great things by expanding the market for grassfed and organic beef. The more of it people buy, the more farmers will convert over to this more sustainable form of ranching, although Mrs. Fussy insists “less unsustainable” is a more accurate assessment.
Regardless, it’s a good thing. And who doesn’t want to start their week off with a smile?