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Funday: Lack of Bread Make Me Crazy

April 10, 2015

Passover is almost done. What the heck am I going to do with all this leftover matzoh? Every year it’s the same thing. We are given an impossible choice. One either over buys and is left with a surplus of pain-bread or under buys and is left with the dregs of the matzoh supply for the last couple days of the “holiday.”

Not all matzoh is created equal. Some is terrible. And others are really really terrible.

But soon my pain is going to be over, and I can resume my usual whining about food matters beyond bread. Man, I could go for a slice of pizza, or a beer, or even a piece of toast.

Anyway, Passover doesn’t stop the press releases from coming. So today I’m going to share those with you. Maybe tomorrow you can help hook me up with some bread. Actually, I have a pizza date on Sunday, which is going to keep me from the Grown Up Egg Hunt. But man, that sounds like a lot of fun. I hear some of the eggs may even have Yelp schwag in ‘em. But if you don’t get there early, you might miss out. There’s an attendance cap. You’ve been warned.

Now, onto the press releases.

SHMALTZ LAUNCHES FIRST EVER SHE’BREW BEER!

NEW TRIPLE IPA BREWED TO COMMEMORATE
INTERNATIONAL WOMEN’S COLLABORATION BREW DAY

Now brewing exclusively in Clifton Park, NY — Thursday, April 9, 2015 — After 19 years of brewing HE’BREW beer, Shmaltz Brewing joined the ranks of female brewsters around the world on International Women’s Collaboration Brew Day (IWCBD) (March 8, 2015) to brew their very first SHE’BREW BEER – TRIPLE IPA. Hand crafted by the women & female friends (& a few dudes too) of Shmaltz with a seductive blend of Calypso, Citra, Crystal and Amarillo hops and shining bright at 11% ABV, SHE’BREW will satisfy your desires for a truly glittering and glorious triple IPA. SHE’BREW TRIPLE IPA is a limited release beer, available on draft and in 22oz bottles in select markets throughout the U.S.

Shmaltz will donate a portion of proceeds from SHE’BREW sales to the Pink Boots Society scholarship fund, a global non-profit that aims to advance women in the beer business. Shmaltz Brewing will also donate proceeds to Girls Inc. of the Greater Capital Region (Albany, NY) whose mission is to inspire all girls to be “Strong, Smart and Bold.”

“The first She’brew Beer is a giant and luscious Triple IPA that pours bright apricot with a silky white head,” says Rich Saunders, the lead brewer at Shmaltz Brewing. “She’brew has a distinct and intense tropical fruit and floral aroma. The mouthfeel is medium bodied with juicy notes of pineapple, tangerine, white peach, and ripe orange all coming from nearly four pounds per barrel of Calypso, Citra, Crystal and Amarillo hops. She’brew’s bitterness is balanced with slightly sweet, bright notes coming from flaked oats, Maris Otter and Victory malt. At 11% ABV, She’brew hides her strength behind a beautifully balanced, drinkable triple IPA.”

Nikki Cavanaugh, co-founder of Rushing Duck Brewing Co. of Chester, NY, collaborated on the SHE’BREW recipe and joined the cast of characters at Shmaltz Brewing Co. including Dora Phillip, co-owner of The Hollow Bar + Kitchen, Jennifer Allen of Saratoga Eagle Sales and Service, Tara Akstull, Jaclyn Papa and Shmaltz Brewing Co. staff Brigid Clare, Liz Nagle, Amanda Gomez, Shelby Schneider, Chris Dufrain, Richie Saunders and Shmaltz Proprietor Jeremy Cowan. Photographer Heidi Benjamin helped the Brewsters glam out to the inspiration of the New York Dolls for the first SHE’BREW performance. Shmaltz’s own Nick Scammacca produced a rockin’ video documenting the creation of the first She’brew. [VIEW SHE’BREW VIDEO HERE]

“International Women’s Collaboration Brew Day was created to raise awareness of women working in the beer industry and to encourage women to enjoy and embrace beer,” says Denise Ratfield, IWCBD Coordinator. “Through the efforts of hundreds of women brewing together around the world, we are achieving this goal with each successive brew. In addition to the joy of camaraderie, we gain a special satisfaction in knowing that money raised funds the Pink Boots Society scholarship program and local charities.”

Ratifeld added, “This year’s IWCBD has been a brilliant success and we’re thrilled with the increased participation from last year’s inaugural event. We are amazed that so many women (and men) from all parts of the globe were inspired to become a part of this historic brew day.”

“After 19 years in business, we finally found the perfect reason to create SHE’BREW,” said Shmaltz Brewing Co. Proprietor, Jeremy Cowan. “IWCBD provided a great opportunity to brew a truly special beer which will benefit two very special organizations. We were proud to join women from around the world on the second annual IWCBD and are sure to make this an annual event.”

Shmaltz Brewing Co. will celebrate the first official SHE’BREW with a fundraiser at the brewery and tasting room in Clifton Park, NY, on Sunday, April 12 from 2pm – 6pm. The event will feature SHE’BREW TRIPLE IPA, a guest brew from Rushing Duck Brewing Co and the freshest available beer from the Shmaltz year-round and seasonal portfolio. Female fronted alternative rock trio Candy Ambulance will crank out live music throughout the day and Slidin’ Dirty from Troy, NY will be on hand with their famous gourmet sliders and a street fare inspired menu.

About International Women’s Collaboration Brew Day (IWCBD)
International Women’s Collaboration Brew Day (IWCBD), coordinated by The Pink Boots Society, is a collaborative brewing event where Brewsters from nearly 75 breweries from around the world craft a special beer to help raise the profile of women in the industry. For more information visit http://pinkbootssociety.org

About Shmaltz Brewing Company
Ranked in 2013 as one of the “Top 100 Brewers in the World” by RateBeer.com, Shmaltz won 9 Gold and 5 Silver Medals in the World Beer Championships in 2012. A recipient of the “Distinguished Business Award” by the Brooklyn Chamber of Commerce, Shmaltz was also included in the “Top 50 Fastest Growing Bay Area Companies” by San Francisco Business Times.

Founder and owner Jeremy Cowan established the company in San Francisco in 1996 with the first 100 cases of He’brew Beer® hand bottled and delivered throughout the Bay Area in his Grandmother’s Volvo. He’brew® now sells across 37 states, through 40 wholesalers and nearly 5,000 retailers. In 2007, Shmaltz released a new line of craft brewed lagers under the Coney Island® banner. In August of 2013, the Coney Island brand was acquired by Alchemy and Science, a craft beer incubator, owned by Boston Beer (Sam Adams).

After 17 years of being an outspoken cheerleader for contract brewing, Shmaltz recently broke with tradition and opened its own New York State production brewery in Clifton Park, NY, 10 minutes north of Albany’s capital district. Shmaltz’s new home boasts a 50-barrel brewhouse with 20,000 barrels of annual capacity. The new brewery packages 12 and 22 ounce bottles and kegs of their diverse core and seasonal favorites, and hosts fans and beer tourists in their new tasting room for tours, barrel-aged previews, and special releases.

In 2010/11, Cowan published his small business memoir, Craft Beer Bar Mitzvah: How It Took 13 Years, Extreme Jewish Brewing, and Circus Sideshow Freaks to Make Shmaltz Brewing Company an International Success. A free sampling of Chapter One and suggested beer pairings, can be viewed at www.craftbeerbarmitzvah.com. In 2012, Cowan spearheaded the creation of the non-profit New York City Brewers Guild (which manages NYC Beer Week) and served as its Founding President.

Cowan also has presented at the 2013 Craft Brewers Conference, as well as previous Great American Beer Festivals, BevNet’s Brewbound conference, Beer Advocate’s Extreme Beer Festival, the Atlanta and the St. Louis Jewish Book Fairs, and the San Francisco and New York Jewish Museums.

Shmaltz Brewing beers have appeared in such distinguished media outlets as The New York Times, CNN Headline News, Beer Advocate Magazine, NPR’s “Weekend Edition,” Fox Business News, Men’s Health, San Francisco Chronicle, The Jerusalem Report, New York Jewish Week, and Washington Post.

HEALTHY LIVING MARKET OFFERS LOWER PRICING THROUGHOUT STORES THIS SPRING
Price Drops Mean Big Savings for Healthy Living Customers While the Store Hopes to Bring in a New Audience with Competitive Pricing

Saratoga Springs, NY (April 9, 2015)– Healthy Living Market and Cafe is excited to announce that is has dropped pricing on several of its most popular lines and products over the last several months as it strives to continue to offer a premier grocery experience at the fairest prices possible. These new lower price offerings show the store’s commitment to value while never sacrificing on quality.

In addition to savings throughout the store, Healthy Living will still offer its weekly/monthly sales and coupon program and popular 3-day sales. In fact, this weekend the grocer will be offering 50% off its entire line of Nature’s Path products from Friday through Sunday (April 10-12).

“Over the past year, we have worked incredibly hard to make sure our pricing is both competitive and aggressive in the local market. With confidence we can now say that Healthy Living has many staple grocery items along with speciality, wine, vitamins and supplements and most other store departments at lower prices than many of our local competitors,” said Eli Lesser-Goldsmith, Co-Owner of Healthy Living Market and Cafe. “We invite both new guests and regulars to come in to compare apples to apples, cereal to cereal, vitamin C to vitamin C, (bad grocery store pun) with our competition. I think people will be pleasantly surprised by what they find.”

Guests will now experience great deals on brands such as WestBrea and Eden canned beans; Annies Homegrown and Back to Nature products; body care lines including Alba Botanicals and Dr. Bronners; and dairy and frozen brands’ Amy’s and Cascadian Farms. Well-known wine producers like Bogle, Cakebread and New York’s own Limerick Lane wines are offered at the lowest prices in the area.

Popular low priced items:
Annie’s HomeGrown Mac & Cheese: $2.49
Almond Breeze Almond Milk: $2.79
Eden 15oz Canned Beans: $2.49
Food For Life Brown Rice Bread: $4.99
Alexia Hashbrowns: $2.99
Seventh Gen Laundry Detergent: $12.99
Dogfish Head Aprihop (seasonal 4-pack): $8.99
Ballast Point Even Keel Session IPA Cans: $10.99
Stone IPA 6-pack: $9.99
1911 Cider 6-pack: $9.49
Limerick Lane 1910 block Zin: $48.99
Limerick Lane Zin: $32.99
Limerick Lane Grenache/Syrah: $35.99
Bogle Essential Red: $10.99
Cakebread Chardonnay: $41.99
Martinelli Pinot Noir Bella Vigna: $39.99

Healthy Living is a natural foods market and cafe with stores located in Burlington, Vermont and Saratoga Springs, New York. Founded in Vermont in 1986, Healthy Living has been committed from day one to creating a premier grocery store experience to sell the finest and cleanest food at the fairest prices possible while supporting local farmers and producers. In addition it is committed to enriching its communities and teaching its guests how to live healthier lifestyles through a variety of cooking and educational classes at its learning centers. For more information: www.healthylivingmarket.com

FIFTH ANNUAL CANSTRUCTION AT THE STATE MUSEUM: “HEROES” DISPLAY
APRIL 1-APRIL 15

One of the most visually stunning demonstrations of talent and creativity within the architectural and engineering communities will provide a much-needed source of food for The Food Pantries for the The fifth annual Capital Region Canstruction, a design competition benefiting The Food Pantries for the Capital District, will be held at the New York State Museum April 1 through April 16, 2015. Instead of using building materials Canstruction participants design and build giant-sized unique structures made entirely out of canned goods. This year’s participants have been challenged to collect 75,000 cans and $50,000 to support local food pantries.

Twelve teams comprised of local architecture, engineering and construction firms, as well as college and university students, will transform tens of thousands of cans of food into larger than life art masterpieces inspired by this year’s theme, “Heroes”, at the 4th floor of the State Museum. Participants include CMC-Kuhnke, Creighton Manning Engineering, CSArch, CT Male Associates, EYP Architecture & Engineering, M.J. Engineering and Land Surveying, M & W Group, Mosaic Associates, Price Chopper, Rensselaer Polytechnic Institute (RPI), Ryan Biggs | Clark Davis, and The Sage Colleges.

This year’s hero sculpture designs include Batman, Hulk/Rosie the Riveter, U.S. Veterans, Captain America, 911/Firefighters, Neil Armstrong and many others. All cans used in the displays were purchased from Price Chopper, the major event sponsor, and will be donated to The Food Pantries for the Capital District at the end of Canstruction.

Visitors are encouraged to bring canned goods (tuna, beans, canned vegetables) to the State Museum and participate in the Canstruction competition. Visitors can use their canned goods as ballots to help determine the winner of the Community Choice award. A jury of architecture, media, culinary experts, and local dignitaries will also judge the structures made entirely from canned foods in a 10’ x 10’ x 8’h space. Awards include: Juror’s Favorite, Best Meal, Best Use of Labels, Structural Ingenuity, Honorable Mention. Additional awards given include: Largest Cash Donation, Best Signage and Team Spirit.

“We are pleased to once again host Canstruction at the State Museum,” said Mark Schaming, State Museum Director. “Canstruction showcases the talent and creativity of the designers, but most importantly, it provides support for vital community services. We invite the Capital Region to visit the State Museum during Canstruction, to experience these amazing creations and help our local community.”

“Our 12 talented teams have spent months planning their entries and are allowed one adrenaline filled night to meticulously stack and color-coordinate their cans into ingenious feats of design. This event showcases the deep talent of local design firms and students, and ultimately donating tens of thousands of cans of food to feed the hungry in our region,” said Sara Stein, AIA, LEED AP, President of Capital Region Canstruction and Architect at EYP Architecture and Engineering.

Natasha Pernicka, Executive Director of The Food Pantries for the Capital District said, “The Food Pantries is grateful for this substantial design community support. This magnificent event heightens the awareness of the need in our community and has played an important role in helping to feed the hungry in the Capital District. The impact is more powerful than ever as we respond to the sustained high demand for food in our region.”

Capital Region Canstruction is supported by The American Institute of Architects’ Eastern New York Chapter. This year’s Canstruction is presented by Price Chopper with EYP Architecture & Engineering, Ryan Biggs | Clark Davis. The platinum sponsor is kW Engineering; Hunger Heroes sponsor is KeyBank and media sponsor the Times Union. Gold sponsors include Camelot and Mazzone Hospitality. Silver sponsor is Euro Tile and Stone.

Last year’s event resulted in a donation of approximately 49,000 cans of food and $17,000 to The Food Pantries for the Capital District. Since its inception in 2011, the Capital Region event has donated approximately 189,000 cans of food or 95 tons and raised more than $50,000 to help fight hunger.

Capital Region Canstruction is part of the international program organized by the Society for Design Administration. For 35 years The Food Pantries for the Capital District has worked to mobilize resources in the community to alleviate hunger. With a vision that no one goes hungry in 53 the food pantries Canstruction events are held annually in over 250 cities around the world including North America, Australia, South America, Europe and Asia. Capital Region Canstruction is currently ranked #14 in the World for most food raised and meals donated.

The New York State Museum is a program of the State Education Department’s Office of Cultural Education. Located on Madison Avenue in Albany, the Museum is open Tuesday through Sunday from 9:30 a.m. to 5 p.m. except on Thanksgiving, Christmas and New Year’s Day. Further information can be obtained by calling (518) 474-5877 or visiting the museum website at www.nysm.nysed.gov.

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2 Comments leave one →
  1. Dianna permalink
    April 10, 2015 11:49 am

    you know, you can share one of those gruesome big matzo box collections with a friend before passover starts. I buy a 5 pack of Streit’s and give 2 boxes away at work to single Jewish friends and one box to my son and we are left with crumbs at the end. And I have done a mitzvah. I think I did a taste test once on matzo to see which was the least horrible and came up with something, but unfortunately I don’t remember the result. My husband started growing emmer in his garden and made it into matzo this year, which was a lot more interesting than store bought matzo, if not kosher for passover. We ate it anyway.

  2. Gabby permalink
    April 10, 2015 1:12 pm

    I actually love matzo–it’s a godsend if you’re on a low-sodium diet. My partner (a salt fiend) even agrees with me now that it allows you to really taste whatever you put on it, unlike a salty cracker. And I LOVE the Healthy Living Market, as I find they have funky products from New England that we don’t see here in Albany stores. Lots of small producer stuff. Wish we had one closer to Albany–I hate that trek to Wilton unless I have some other reason to go up there, and seldom do.

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